Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia

This study consists of a model illustrating the role of organizational knowledge management system executed at SMEs in order to improve and ameliorate branding behavior.

Bibliographic Details
Main Author:	Najmaei, Arash
Format:	Thesis
Published:	2009
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/1584/

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