Cross-Cultural Perspective In Consumer Behavior In Malaysia

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Cross-Cultural Perspective In Consumer Behavior In Malaysia

The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavio...

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Bibliographic Details
Main Author:	Lim, Ying Sean
Format:	Thesis
Published:	2009
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1574/

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