Cross-Cultural Perspective In Consumer Behavior In Malaysia
The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavio...
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1574/ |
| _version_ | 1848789827899621376 |
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| author | Lim, Ying Sean |
| author_facet | Lim, Ying Sean |
| author_sort | Lim, Ying Sean |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavior in Malaysia context. |
| first_indexed | 2025-11-14T18:02:55Z |
| format | Thesis |
| id | mmu-1574 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:55Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15742010-09-23T06:38:27Z http://shdl.mmu.edu.my/1574/ Cross-Cultural Perspective In Consumer Behavior In Malaysia Lim, Ying Sean HF5410-5417.5 Marketing. Distribution of products The purpose of this study was to investigate the relationship between Cross-cultural perspective and consumer behavior. It was proposed that the four cultural perspectives, namely (i) values and belief systems, (ii) rituals, (iii) symbols, and (iv) religious would impact the consumer 's behavior in Malaysia context. 2009-04 Thesis NonPeerReviewed Lim, Ying Sean (2009) Cross-Cultural Perspective In Consumer Behavior In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Lim, Ying Sean Cross-Cultural Perspective In Consumer Behavior In Malaysia |
| title | Cross-Cultural Perspective In Consumer Behavior In Malaysia |
| title_full | Cross-Cultural Perspective In Consumer Behavior In Malaysia |
| title_fullStr | Cross-Cultural Perspective In Consumer Behavior In Malaysia |
| title_full_unstemmed | Cross-Cultural Perspective In Consumer Behavior In Malaysia |
| title_short | Cross-Cultural Perspective In Consumer Behavior In Malaysia |
| title_sort | cross-cultural perspective in consumer behavior in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1574/ http://shdl.mmu.edu.my/1574/ |