Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia
This research aims to assist suppliers involved in the factory automation industry to gain insights into the needs and wants of their customers by accessing the variables in the marketing mix such as Price, Product, Service, Sales force that will affect the loyalty and the satisfaction of the buyers...
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1569/ |
| _version_ | 1848789826536472576 |
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| author | Oo, Bryant Yong Siang |
| author_facet | Oo, Bryant Yong Siang |
| author_sort | Oo, Bryant Yong Siang |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research aims to assist suppliers involved in the factory automation industry to gain insights into the needs and wants of their customers by accessing the variables in the marketing mix such as Price, Product, Service, Sales force that will affect the loyalty and the satisfaction of the buyers. |
| first_indexed | 2025-11-14T18:02:53Z |
| format | Thesis |
| id | mmu-1569 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:53Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15692010-09-23T06:40:19Z http://shdl.mmu.edu.my/1569/ Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia Oo, Bryant Yong Siang HF5410-5417.5 Marketing. Distribution of products This research aims to assist suppliers involved in the factory automation industry to gain insights into the needs and wants of their customers by accessing the variables in the marketing mix such as Price, Product, Service, Sales force that will affect the loyalty and the satisfaction of the buyers. 2009-04 Thesis NonPeerReviewed Oo, Bryant Yong Siang (2009) Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Oo, Bryant Yong Siang Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia |
| title | Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia |
| title_full | Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia |
| title_fullStr | Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia |
| title_full_unstemmed | Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia |
| title_short | Customer Satisfaction And Loyalty On Factory Automation Product In Malaysia |
| title_sort | customer satisfaction and loyalty on factory automation product in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1569/ http://shdl.mmu.edu.my/1569/ |