Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry
This study has been designed to asses and propose the appropriate customer loyalty model that would likely to fit in the competitive environment of the telecommunication industry. The study will be focusing on the telecommunication industry since this industry will play a pivotal role in the informa...
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| Format: | Thesis |
| Published: |
2007
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| Online Access: | http://shdl.mmu.edu.my/1551/ |
| _version_ | 1848789820665495552 |
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| author | Ismail, Hishamuddin |
| author_facet | Ismail, Hishamuddin |
| author_sort | Ismail, Hishamuddin |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study has been designed to asses and propose the appropriate customer loyalty model that would likely to fit in the competitive environment of the telecommunication industry. The study will be focusing on the telecommunication industry since this industry will play a pivotal role in the information technology (IT) era. |
| first_indexed | 2025-11-14T18:02:48Z |
| format | Thesis |
| id | mmu-1551 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:48Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15512010-09-23T08:47:11Z http://shdl.mmu.edu.my/1551/ Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry Ismail, Hishamuddin HF5410-5417.5 Marketing. Distribution of products This study has been designed to asses and propose the appropriate customer loyalty model that would likely to fit in the competitive environment of the telecommunication industry. The study will be focusing on the telecommunication industry since this industry will play a pivotal role in the information technology (IT) era. 2007-05 Thesis NonPeerReviewed Ismail, Hishamuddin (2007) Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry. PhD thesis, Multimedia University. http://myto.perpun.net.my/metoalogin/logina.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Ismail, Hishamuddin Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry |
| title | Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry |
| title_full | Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry |
| title_fullStr | Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry |
| title_full_unstemmed | Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry |
| title_short | Empirical Analysis On Factors Influencing Customer Loyalty In Malaysian Telecommunication Industry |
| title_sort | empirical analysis on factors influencing customer loyalty in malaysian telecommunication industry |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1551/ http://shdl.mmu.edu.my/1551/ |