Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia
This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study.
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| Format: | Thesis |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1541/ |
| _version_ | 1848789817949683712 |
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| author | -, Dilruba |
| author_facet | -, Dilruba |
| author_sort | -, Dilruba |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study. |
| first_indexed | 2025-11-14T18:02:45Z |
| format | Thesis |
| id | mmu-1541 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:45Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15412010-09-27T07:53:22Z http://shdl.mmu.edu.my/1541/ Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia -, Dilruba HF5410-5417.5 Marketing. Distribution of products This research will try to investigate the impact of major CRM dimensions such as people, process and technology on the overall business performance in SMEs in Malaysia. Due to its growing importance, the SMEs will be considered as the focus of the study. 2007-07 Thesis NonPeerReviewed -, Dilruba (2007) Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia. Masters thesis, Multimedia University. http://myto.perpun.net.my/metoalogin/logina.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products -, Dilruba Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
| title | Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
| title_full | Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
| title_fullStr | Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
| title_full_unstemmed | Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
| title_short | Impact Of Customer Relationship Management In Small And Medium Enterprises In Malaysia |
| title_sort | impact of customer relationship management in small and medium enterprises in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1541/ http://shdl.mmu.edu.my/1541/ |