An Analysis Of Giant's Competitive Advantage In Singapore
The research is motivated by the entry of Giant hypermarket into Singapore Market. The objectives of this study are to analyze the global marketing strategies used by Giant and to determine if Giant is able to adapt and use its core competencies to create competitive advantage in singaporeas it has...
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/1527/ |
| _version_ | 1848789813797322752 |
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| author | Jesbir Singh, Suneeta Kaur |
| author_facet | Jesbir Singh, Suneeta Kaur |
| author_sort | Jesbir Singh, Suneeta Kaur |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The research is motivated by the entry of Giant hypermarket into Singapore Market. The objectives of this study are to analyze the global marketing strategies used by Giant and to determine if Giant is able to adapt and use its core competencies to create competitive advantage in singaporeas it has successfully done in other countries. |
| first_indexed | 2025-11-14T18:02:41Z |
| format | Thesis |
| id | mmu-1527 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:41Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15272010-10-05T02:49:12Z http://shdl.mmu.edu.my/1527/ An Analysis Of Giant's Competitive Advantage In Singapore Jesbir Singh, Suneeta Kaur HF5410-5417.5 Marketing. Distribution of products The research is motivated by the entry of Giant hypermarket into Singapore Market. The objectives of this study are to analyze the global marketing strategies used by Giant and to determine if Giant is able to adapt and use its core competencies to create competitive advantage in singaporeas it has successfully done in other countries. 2009-04 Thesis NonPeerReviewed Jesbir Singh, Suneeta Kaur (2009) An Analysis Of Giant's Competitive Advantage In Singapore. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Jesbir Singh, Suneeta Kaur An Analysis Of Giant's Competitive Advantage In Singapore |
| title | An Analysis Of Giant's Competitive Advantage In Singapore |
| title_full | An Analysis Of Giant's Competitive Advantage In Singapore |
| title_fullStr | An Analysis Of Giant's Competitive Advantage In Singapore |
| title_full_unstemmed | An Analysis Of Giant's Competitive Advantage In Singapore |
| title_short | An Analysis Of Giant's Competitive Advantage In Singapore |
| title_sort | analysis of giant's competitive advantage in singapore |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1527/ http://shdl.mmu.edu.my/1527/ |