Brand Management - An OCBC Bank Case Study

The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity.

Bibliographic Details
Main Author:	Mohamad Rodzi, Mohd Shahreeman
Format:	Thesis
Published:	2009
Subjects:	HG Finance
Online Access:	http://shdl.mmu.edu.my/1526/

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