Brand Management - An OCBC Bank Case Study
The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/1526/ |
| _version_ | 1848789813576073216 |
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| author | Mohamad Rodzi, Mohd Shahreeman |
| author_facet | Mohamad Rodzi, Mohd Shahreeman |
| author_sort | Mohamad Rodzi, Mohd Shahreeman |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity. |
| first_indexed | 2025-11-14T18:02:41Z |
| format | Thesis |
| id | mmu-1526 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:41Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15262010-10-05T02:49:44Z http://shdl.mmu.edu.my/1526/ Brand Management - An OCBC Bank Case Study Mohamad Rodzi, Mohd Shahreeman HG Finance The objective of this study is know in detail OCBC Bank (M) Berhad's brand management initiatives as part of its strategy to remain competitive and to develop the brand equity. 2009-03 Thesis NonPeerReviewed Mohamad Rodzi, Mohd Shahreeman (2009) Brand Management - An OCBC Bank Case Study. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HG Finance Mohamad Rodzi, Mohd Shahreeman Brand Management - An OCBC Bank Case Study |
| title | Brand Management - An OCBC Bank Case Study |
| title_full | Brand Management - An OCBC Bank Case Study |
| title_fullStr | Brand Management - An OCBC Bank Case Study |
| title_full_unstemmed | Brand Management - An OCBC Bank Case Study |
| title_short | Brand Management - An OCBC Bank Case Study |
| title_sort | brand management - an ocbc bank case study |
| topic | HG Finance |
| url | http://shdl.mmu.edu.my/1526/ http://shdl.mmu.edu.my/1526/ |