Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil
This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1514/ |
| _version_ | 1848789810291933184 |
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| author | Abdul Rahman, Mohammad Hafezh |
| author_facet | Abdul Rahman, Mohammad Hafezh |
| author_sort | Abdul Rahman, Mohammad Hafezh |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world. |
| first_indexed | 2025-11-14T18:02:38Z |
| format | Thesis |
| id | mmu-1514 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:38Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15142010-10-05T04:55:29Z http://shdl.mmu.edu.my/1514/ Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil Abdul Rahman, Mohammad Hafezh HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world. 2009-04 Thesis NonPeerReviewed Abdul Rahman, Mohammad Hafezh (2009) Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Abdul Rahman, Mohammad Hafezh Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil |
| title | Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil |
| title_full | Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil |
| title_fullStr | Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil |
| title_full_unstemmed | Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil |
| title_short | Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil |
| title_sort | internet as a medium for commodity branding - the case of malaysian palm oil |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1514/ http://shdl.mmu.edu.my/1514/ |