Internet As A Medium For Commodity Branding - The Case Of Malaysian Palm Oil
This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world.
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| Format: | Thesis |
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2009
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| Online Access: | http://shdl.mmu.edu.my/1514/ |
| Summary: | This paper will discuss on various branding efforts and theories, and define them to be the most suitable for commodity branding. From there, a match with the internet technology functionalities will be done to capitalize on this explosive marketing channel in today's world. |
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