Factors Affecting Brand Loyalty In The Malaysian Banking Industry
This study examines the determinants of consumer's loyalty of Malaysian banking industry.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1513/ |
| _version_ | 1848789810015109120 |
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| author | Dabiri, Fariba |
| author_facet | Dabiri, Fariba |
| author_sort | Dabiri, Fariba |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study examines the determinants of consumer's loyalty of Malaysian banking industry. |
| first_indexed | 2025-11-14T18:02:38Z |
| format | Thesis |
| id | mmu-1513 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:38Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15132010-10-05T04:55:46Z http://shdl.mmu.edu.my/1513/ Factors Affecting Brand Loyalty In The Malaysian Banking Industry Dabiri, Fariba HG Finance This study examines the determinants of consumer's loyalty of Malaysian banking industry. 2009-04 Thesis NonPeerReviewed Dabiri, Fariba (2009) Factors Affecting Brand Loyalty In The Malaysian Banking Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HG Finance Dabiri, Fariba Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title | Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_full | Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_fullStr | Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_full_unstemmed | Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_short | Factors Affecting Brand Loyalty In The Malaysian Banking Industry |
| title_sort | factors affecting brand loyalty in the malaysian banking industry |
| topic | HG Finance |
| url | http://shdl.mmu.edu.my/1513/ http://shdl.mmu.edu.my/1513/ |