Factors Affecting Brand Loyalty In The Malaysian Banking Industry

This study examines the determinants of consumer's loyalty of Malaysian banking industry.

Bibliographic Details
Main Author: Dabiri, Fariba
Format: Thesis
Published: 2009
Subjects:
Online Access:http://shdl.mmu.edu.my/1513/
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author Dabiri, Fariba
author_facet Dabiri, Fariba
author_sort Dabiri, Fariba
building MMU Institutional Repository
collection Online Access
description This study examines the determinants of consumer's loyalty of Malaysian banking industry.
first_indexed 2025-11-14T18:02:38Z
format Thesis
id mmu-1513
institution Multimedia University
institution_category Local University
last_indexed 2025-11-14T18:02:38Z
publishDate 2009
recordtype eprints
repository_type Digital Repository
spelling mmu-15132010-10-05T04:55:46Z http://shdl.mmu.edu.my/1513/ Factors Affecting Brand Loyalty In The Malaysian Banking Industry Dabiri, Fariba HG Finance This study examines the determinants of consumer's loyalty of Malaysian banking industry. 2009-04 Thesis NonPeerReviewed Dabiri, Fariba (2009) Factors Affecting Brand Loyalty In The Malaysian Banking Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php
spellingShingle HG Finance
Dabiri, Fariba
Factors Affecting Brand Loyalty In The Malaysian Banking Industry
title Factors Affecting Brand Loyalty In The Malaysian Banking Industry
title_full Factors Affecting Brand Loyalty In The Malaysian Banking Industry
title_fullStr Factors Affecting Brand Loyalty In The Malaysian Banking Industry
title_full_unstemmed Factors Affecting Brand Loyalty In The Malaysian Banking Industry
title_short Factors Affecting Brand Loyalty In The Malaysian Banking Industry
title_sort factors affecting brand loyalty in the malaysian banking industry
topic HG Finance
url http://shdl.mmu.edu.my/1513/
http://shdl.mmu.edu.my/1513/