The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective

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The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective

The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place.

Bibliographic Details
Main Author:	Wei, Seow Heng
Format:	Thesis
Published:	2009
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1507/

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