The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective
The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place.
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| Format: | Thesis |
| Published: |
2009
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| Online Access: | http://shdl.mmu.edu.my/1507/ |
| _version_ | 1848789808367796224 |
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| author | Wei, Seow Heng |
| author_facet | Wei, Seow Heng |
| author_sort | Wei, Seow Heng |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place. |
| first_indexed | 2025-11-14T18:02:36Z |
| format | Thesis |
| id | mmu-1507 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:36Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15072010-10-05T05:30:18Z http://shdl.mmu.edu.my/1507/ The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective Wei, Seow Heng HF5410-5417.5 Marketing. Distribution of products The purpose of this paper is to examine the influence of marketing mix strategies (MMS) on Malaysian consumers' buying behavior. The traditional marketing mix strategies are defined by the 4Ps of marketing, namely product, price, promotion and place. 2009-04 Thesis NonPeerReviewed Wei, Seow Heng (2009) The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Wei, Seow Heng The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective |
| title | The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective |
| title_full | The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective |
| title_fullStr | The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective |
| title_full_unstemmed | The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective |
| title_short | The Influence Of Marketing Mix Strategies On Consumer Buying Behavior: Malaysian Perspective |
| title_sort | influence of marketing mix strategies on consumer buying behavior: malaysian perspective |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1507/ http://shdl.mmu.edu.my/1507/ |