Case Analysis On Air Asia Bhd

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Case Analysis On Air Asia Bhd

This paper documents the growth of Air Asia Berhad (AAB) and the low cost carriers (LCCs) around the world and specifically in Asia Market. In introduction segment thi study will provide the background of AAB and the story behind the success of the company, it will make the reader much more clear ab...

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Bibliographic Details
Main Author:	Ahmad Kamal, Kamarul Azainiazli
Format:	Thesis
Published:	2009
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/1506/

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