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Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia

This study examines the determinants of consumer's brand preference and brand loyalty among Iranian students living in Malaysia with significant emphasis on restaurant industry.

Bibliographic Details
Main Author:	Salehi, Abuzar
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1505/

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