Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
This study examines the determinants of consumer's brand preference and brand loyalty among Iranian students living in Malaysia with significant emphasis on restaurant industry.
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1505/ |
| _version_ | 1848789807813099520 |
|---|---|
| author | Salehi, Abuzar |
| author_facet | Salehi, Abuzar |
| author_sort | Salehi, Abuzar |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study examines the determinants of consumer's brand preference and brand loyalty among Iranian students living in Malaysia with significant emphasis on restaurant industry. |
| first_indexed | 2025-11-14T18:02:36Z |
| format | Thesis |
| id | mmu-1505 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:36Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-15052010-10-05T05:32:06Z http://shdl.mmu.edu.my/1505/ Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia Salehi, Abuzar HF5410-5417.5 Marketing. Distribution of products This study examines the determinants of consumer's brand preference and brand loyalty among Iranian students living in Malaysia with significant emphasis on restaurant industry. 2008-09 Thesis NonPeerReviewed Salehi, Abuzar (2008) Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Salehi, Abuzar Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia |
| title | Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia |
| title_full | Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia |
| title_fullStr | Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia |
| title_full_unstemmed | Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia |
| title_short | Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia |
| title_sort | studying brand preference and brand loyalty of iranian students living in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1505/ http://shdl.mmu.edu.my/1505/ |