A Case Study Of Digi's Branding Success
This study tracks the course DiGi took to bring about a recognizable brand name from its humble origin. The study look at the alignment of branding with DiGi vision and mission as well as other corporate efforts to deliver its promise to customers and stakeholders alike against competition.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Online Access: | http://shdl.mmu.edu.my/1496/ |
| _version_ | 1848789805363625984 |
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| author | Phang, Sin Mun |
| author_facet | Phang, Sin Mun |
| author_sort | Phang, Sin Mun |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study tracks the course DiGi took to bring about a recognizable brand name from its humble origin. The study look at the alignment of branding with DiGi vision and mission as well as other corporate efforts to deliver its promise to customers and stakeholders alike against competition. |
| first_indexed | 2025-11-14T18:02:33Z |
| format | Thesis |
| id | mmu-1496 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:33Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14962010-10-05T05:35:15Z http://shdl.mmu.edu.my/1496/ A Case Study Of Digi's Branding Success Phang, Sin Mun HF5410-5417.5 Marketing. Distribution of products This study tracks the course DiGi took to bring about a recognizable brand name from its humble origin. The study look at the alignment of branding with DiGi vision and mission as well as other corporate efforts to deliver its promise to customers and stakeholders alike against competition. 2008-12 Thesis NonPeerReviewed Phang, Sin Mun (2008) A Case Study Of Digi's Branding Success. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Phang, Sin Mun A Case Study Of Digi's Branding Success |
| title | A Case Study Of Digi's Branding Success |
| title_full | A Case Study Of Digi's Branding Success |
| title_fullStr | A Case Study Of Digi's Branding Success |
| title_full_unstemmed | A Case Study Of Digi's Branding Success |
| title_short | A Case Study Of Digi's Branding Success |
| title_sort | case study of digi's branding success |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1496/ http://shdl.mmu.edu.my/1496/ |