Studying Green Purchase Behavior Of Malaysian Consumers

This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention.

Bibliographic Details
Main Author:	Camare, Hooman Mostofi
Format:	Thesis
Published:	2008
Subjects:	GE Environmental Sciences (General)
Online Access:	http://shdl.mmu.edu.my/1481/

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