Studying Green Purchase Behavior Of Malaysian Consumers
This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1481/ |
| _version_ | 1848789800891449344 |
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| author | Camare, Hooman Mostofi |
| author_facet | Camare, Hooman Mostofi |
| author_sort | Camare, Hooman Mostofi |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention. |
| first_indexed | 2025-11-14T18:02:29Z |
| format | Thesis |
| id | mmu-1481 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:29Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14812010-10-05T06:25:45Z http://shdl.mmu.edu.my/1481/ Studying Green Purchase Behavior Of Malaysian Consumers Camare, Hooman Mostofi GE Environmental Sciences (General) This study has used theory of planned behaviour to study green purchase behaviour of Malaysian consumer. This theory uses perceived consumer effectiveness, arritudes and subjective norms as predisctors of behavioural intention. 2008-10 Thesis NonPeerReviewed Camare, Hooman Mostofi (2008) Studying Green Purchase Behavior Of Malaysian Consumers. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | GE Environmental Sciences (General) Camare, Hooman Mostofi Studying Green Purchase Behavior Of Malaysian Consumers |
| title | Studying Green Purchase Behavior Of Malaysian Consumers |
| title_full | Studying Green Purchase Behavior Of Malaysian Consumers |
| title_fullStr | Studying Green Purchase Behavior Of Malaysian Consumers |
| title_full_unstemmed | Studying Green Purchase Behavior Of Malaysian Consumers |
| title_short | Studying Green Purchase Behavior Of Malaysian Consumers |
| title_sort | studying green purchase behavior of malaysian consumers |
| topic | GE Environmental Sciences (General) |
| url | http://shdl.mmu.edu.my/1481/ http://shdl.mmu.edu.my/1481/ |