QR Code

Brand Awareness Of Private Tertiary Education Institutions

This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary.

Bibliographic Details
Main Author:	Cheong, Eva Wai Ling
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1475/

Similar Items

Brand Equity Awareness In Franchise Networks
by: Chong, Wei Choong
Published: (2007)

Islamic Branding
by: Mohammed Abdullah, Abdulhameed Mohammed, et al.
Published: (2020)

Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
by: Salehi, Abuzar
Published: (2008)

A Case Study Of Digi's Branding Success
by: Phang, Sin Mun
Published: (2008)

Brand Loyalty : Study On Malaysian Female Perspective
by: Chong, Lydia Li Ting
Published: (2006)

Study of Brand Management at Public Bank Berhad
by: Lean, Boon Peng
Published: (2009)

An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
by: Lynn, Lim
Published: (2008)

Consumer Perception On Oil Commodity: Brand Image Of Shell
by: Migin, Melissa Wendy
Published: (2007)

A Study Of Brand Management At Public Bank Berhad
by: Peng, Lean Boon
Published: (2009)

Consumer Perceptions Towards Global Brands, A Malaysian Perspective
by: Lim, Jenny Marisa Dao Siang
Published: (2008)

A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
by: Kam Tai, Cindy Cheah
Published: (2009)

Effects Of Advertisements On Brand Preferences: Proficiency Analysis Of Telecom Industries In Malaysia
by: Masood, Akbar
Published: (2008)

The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
by: Seow, Yuan Shyong
Published: (2008)

Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
by: Nik Ahmad, Nik Faizal
Published: (2007)

Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
by: Seyed Ghorban, Zahra
Published: (2011)

A Comparative Study Of Student Satisfaction Between Government And Private Funded Universities In Klang Valley, Malaysia
by: Nagalingam, Sivarajah
Published: (2007)

User Acceptance Of Online Auction Among Malaysians
by: Yong, Swee Ling
Published: (2008)

Online Retailing: A Case Study Of Amazon.com
by: Teo, Mei Ling
Published: (2007)

UFIDA Software (China) Co. Ltd.-- A Case Study Of Serial Adjustments For A New Marketing Strategy
by: Nan, Wang
Published: (2008)

How To Forge Market Channels Belongs To Yorself--A Case Study Of TCL Company Channel Strategic
by: Ting, Chen Zhao
Published: (2008)

Internet Marketing Development In Malaysia -- A Study Of Malaysian Marketing Managers' Perceptions
by: Teh, Ya Yee
Published: (2008)

An Application Of Integrated Marketing Communications In Wyeth(M) Sdn Bhd
by: Cheam, Yean Joo
Published: (2008)

A Study On SMS Reminders And Their Impact On Customer Service Improvement In Malaysia
by: Mok, Meng Hua
Published: (2008)

Study Of The Transformation Of Shanghai Fangyun Guangang From Warehousing To Third Party Logistics
by: Li, Y, Yi Qing
Published: (2008)

E-House Marketing
by: Yu, Fang
Published: (2008)

Study Of Beijing Li-Ning Sporting Equipment Ltd. Co. Marketing Strategy
by: Ming, Zhou
Published: (2008)

The Study Of Lecheng Phase III Marketing Strategy
by: Lina, Lina
Published: (2008)

The Factors Influencing Pricing Strategy For Universities
by: Zabihi, Eman
Published: (2008)

Case Study Of Mindvalley Labs Sdn Bhd
by: Gorji, Fatemeh Rahimi
Published: (2008)

A Study On Network Marketing: Malaysian Perspective
by: Ong, Yuen Onn
Published: (2008)

A Study Of Customer Relationship Management (CRM) In The Malaysian Electric And Electronic Industry
by: Navabakhsh, Aminallah
Published: (2008)

Case Study Of Logistics And Supply Chain : Ato Fina (Guangzhou) Chemicals Co., Ltd.
by: Hao, Wang
Published: (2008)

Creating blue oceans for the future
by: Abd Razak, Dzulkifli
Published: (2008)

AMP 347E - STRATEGIC MARKETING APRIL 08.
by: Astin, Institute Astin
Published: (2008)

AGW 705 - ADVANCED MARKETING SEMINAR APRIL 08.
by: PPP, Pusat Pengajian Pengurusan
Published: (2008)

AMP 342 - PERLAKUAN PENGGUNA APRIL 08.
by: PPP, Pusat Pengajian Pengurusan
Published: (2008)

AMP 346E - INTERNATIONAL MARKETING APRIL 08.
by: PPP, Pusat Pengajian Pengurusan
Published: (2008)

AMP 347E - STRATEGIC MARKETING APRIL 08.
by: PPP, Pusat Pengajian Pengurusan
Published: (2008)

ATW 241 - PRINSIP PEMASARAN JUN 08.
by: PPP, Pusat Pengajian Pengurusan
Published: (2008)

AMP 342 - PERLAKUAN PENGGUNA APRIL 08.
by: KTP, Kolej Teknologi Pulau
Published: (2008)