Brand Awareness Of Private Tertiary Education Institutions
This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1475/ |
| _version_ | 1848789798990381056 |
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| author | Cheong, Eva Wai Ling |
| author_facet | Cheong, Eva Wai Ling |
| author_sort | Cheong, Eva Wai Ling |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary. |
| first_indexed | 2025-11-14T18:02:27Z |
| format | Thesis |
| id | mmu-1475 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:27Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14752010-10-05T06:30:28Z http://shdl.mmu.edu.my/1475/ Brand Awareness Of Private Tertiary Education Institutions Cheong, Eva Wai Ling HF5410-5417.5 Marketing. Distribution of products This study explored the importance of service quality in affecting brand awareness, the relationship between recognition and students' brand awareness in the Private Tertiary institutions and to investigate the effects of communication on brand awareness in the Private tertiary. 2008-12 Thesis NonPeerReviewed Cheong, Eva Wai Ling (2008) Brand Awareness Of Private Tertiary Education Institutions. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Cheong, Eva Wai Ling Brand Awareness Of Private Tertiary Education Institutions |
| title | Brand Awareness Of Private Tertiary Education Institutions |
| title_full | Brand Awareness Of Private Tertiary Education Institutions |
| title_fullStr | Brand Awareness Of Private Tertiary Education Institutions |
| title_full_unstemmed | Brand Awareness Of Private Tertiary Education Institutions |
| title_short | Brand Awareness Of Private Tertiary Education Institutions |
| title_sort | brand awareness of private tertiary education institutions |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1475/ http://shdl.mmu.edu.my/1475/ |