A Study Of Luxury Fashion Brand Equity
The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1462/ |
| _version_ | 1848789794839068672 |
|---|---|
| author | Tong, Yew Wai |
| author_facet | Tong, Yew Wai |
| author_sort | Tong, Yew Wai |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in today's aggressive marketplace. |
| first_indexed | 2025-11-14T18:02:23Z |
| format | Thesis |
| id | mmu-1462 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:23Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14622010-09-03T02:42:46Z http://shdl.mmu.edu.my/1462/ A Study Of Luxury Fashion Brand Equity Tong, Yew Wai HD61 Risk in industry. Risk management The purpose of this research is to established a luxury branding model for the prestige fashion manufacturers/marketers and prestige retail sectors and provide direction for prestige fashion industry and academic researchers in better understanding viable strategies to thi skey element of success in today's aggressive marketplace. 2008-08 Thesis NonPeerReviewed Tong, Yew Wai (2008) A Study Of Luxury Fashion Brand Equity. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD61 Risk in industry. Risk management Tong, Yew Wai A Study Of Luxury Fashion Brand Equity |
| title | A Study Of Luxury Fashion Brand Equity |
| title_full | A Study Of Luxury Fashion Brand Equity |
| title_fullStr | A Study Of Luxury Fashion Brand Equity |
| title_full_unstemmed | A Study Of Luxury Fashion Brand Equity |
| title_short | A Study Of Luxury Fashion Brand Equity |
| title_sort | study of luxury fashion brand equity |
| topic | HD61 Risk in industry. Risk management |
| url | http://shdl.mmu.edu.my/1462/ http://shdl.mmu.edu.my/1462/ |