Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective
This study tries to explain the impact of consumers' attitude toward internet advertisement on consumers' buying decision.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2004
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1451/ |
| _version_ | 1848789791656640512 |
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| author | Tarofder, Arun Kumar |
| author_facet | Tarofder, Arun Kumar |
| author_sort | Tarofder, Arun Kumar |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study tries to explain the impact of consumers' attitude toward internet advertisement on consumers' buying decision. |
| first_indexed | 2025-11-14T18:02:20Z |
| format | Thesis |
| id | mmu-1451 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:20Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14512010-09-03T02:46:25Z http://shdl.mmu.edu.my/1451/ Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective Tarofder, Arun Kumar HF5601-5689 Accounting. Bookkeeping This study tries to explain the impact of consumers' attitude toward internet advertisement on consumers' buying decision. 2004-03 Thesis NonPeerReviewed Tarofder, Arun Kumar (2004) Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5601-5689 Accounting. Bookkeeping Tarofder, Arun Kumar Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective |
| title | Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective |
| title_full | Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective |
| title_fullStr | Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective |
| title_full_unstemmed | Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective |
| title_short | Consumers' Attitude: Towards Internet Advertisement AndIts Impact On Buying Decision, And Barand Building Through Internet Advertisement-Malaysian Perspective |
| title_sort | consumers' attitude: towards internet advertisement andits impact on buying decision, and barand building through internet advertisement-malaysian perspective |
| topic | HF5601-5689 Accounting. Bookkeeping |
| url | http://shdl.mmu.edu.my/1451/ http://shdl.mmu.edu.my/1451/ |