Customers Perspectives On Electronic Banking In Malaysia

This paper undertakes to investigate how much electronic banking has improved Customer Relationship Management provided by the local banks from customers' perspectives.

Bibliographic Details
Main Author: Ariffin, Norlida
Format: Thesis
Published: 2007
Subjects:
Online Access:http://shdl.mmu.edu.my/1448/
Description
Summary:This paper undertakes to investigate how much electronic banking has improved Customer Relationship Management provided by the local banks from customers' perspectives.