A Study Of Determinants Of Entertaining Shopping

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A Study Of Determinants Of Entertaining Shopping

The present study, therefore, presents an investigation on the model of entertaining shopping experience developed by both Jones(1999) and Ibrahim (2002). The model will be examined by using shopping malls in Malaysia shoppers' entertaining shopping experience with the key factors to be focused...

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Bibliographic Details
Main Author:	Sin, Chan Phooi
Format:	Thesis
Published:	2008
Subjects:	TX Home economics
Online Access:	http://shdl.mmu.edu.my/1446/

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