Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia
The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1437/ |
| _version_ | 1848789787416199168 |
|---|---|
| author | Iet, Lim Chiaw |
| author_facet | Iet, Lim Chiaw |
| author_sort | Iet, Lim Chiaw |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia. |
| first_indexed | 2025-11-14T18:02:16Z |
| format | Thesis |
| id | mmu-1437 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:16Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14372010-09-02T00:55:22Z http://shdl.mmu.edu.my/1437/ Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia Iet, Lim Chiaw HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades The aim of this thesis is to identify the factors that effect the decision making process of customer in choosing a private higher education institution in Malaysia. 2008-04 Thesis NonPeerReviewed Iet, Lim Chiaw (2008) Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Iet, Lim Chiaw Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_full | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_fullStr | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_full_unstemmed | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_short | Factors Influencing Customer Decision In Choosing A Private Higher Education Institution In Malaysia |
| title_sort | factors influencing customer decision in choosing a private higher education institution in malaysia |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1437/ http://shdl.mmu.edu.my/1437/ |