The Factor Influencing The Consumer Purchasing Behaviour In The Confectionery Industry
The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry.
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1436/ |
| Summary: | The main objective for this research is to investigate the possible factors that have control toward the consumer buying pattern in the confectionery industry. |
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