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The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective

The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley.

Bibliographic Details
Main Author:	Seow, Yuan Shyong
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1428/

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