The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective
The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1428/ |
| _version_ | 1848789785206849536 |
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| author | Seow, Yuan Shyong |
| author_facet | Seow, Yuan Shyong |
| author_sort | Seow, Yuan Shyong |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley. |
| first_indexed | 2025-11-14T18:02:14Z |
| format | Thesis |
| id | mmu-1428 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:14Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14282010-09-02T00:51:11Z http://shdl.mmu.edu.my/1428/ The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective Seow, Yuan Shyong HF5410-5417.5 Marketing. Distribution of products The study examines the influence of brand equity on consumer's buying behavior. The data collection was based on the survey done via 200 questionnaires that was carried out through the internet with respondents from Klang Valley. 2008-08 Thesis NonPeerReviewed Seow, Yuan Shyong (2008) The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Seow, Yuan Shyong The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
| title | The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
| title_full | The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
| title_fullStr | The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
| title_full_unstemmed | The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
| title_short | The Influence Of Brand Equity On Consumer's Buying Behavior: A Malaysia Perspective |
| title_sort | influence of brand equity on consumer's buying behavior: a malaysia perspective |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1428/ http://shdl.mmu.edu.my/1428/ |