Market Positioning Strategies At Maxis And Digi: A Comparision Study

In this project, market positioning strategies of two famous companies which offer prepaid services to Malaysian market have been explored and discussed.

Bibliographic Details
Main Author:	Sharifi, Alireza
Format:	Thesis
Published:	2008
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/1427/

Similar Items

A Case Analysis On Digi Com Bhd
by: Muchelule, Linda Omutiti
Published: (2004)

A Case Study On Maxis Communications
by: Soong, Jen Nee
Published: (2008)

Mobile Service Provider In Malaysia: A Case Study Of Maxis Communication Berhad
by: Jacob, Marilyn
Published: (2008)

The Brand Strategies Of Airlines : A Study Of Malaysia Airlines
by: Kwong, Lawrence Ang Kian
Published: (2009)

A study on a service performance of express bus companies in a competitive market
by: Hassan, Fauziah
Published: (1995)

Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370
by: Noratikah, Mohamad Ashar, et al.
Published: (2017)

A study on facebook and instagram as marketing platforms for small and medium-sized businesses (SMES) among UTAR students
by: Kong, Si Wei
Published: (2023)

Airasia Berhad Expansion Strategies To Achieve Competitiveness
by: Khoo, Fook Choy
Published: (2005)

MISC Berhad: Investable Growth With The Blue Ocean Strategy
by: Loh, Chee Can
Published: (2008)

Social customer relationship marketing: A comparative content analysis of Facebook posts between two mobile telecommunication companies
by: Ting, Zhao Ying
Published: (2019)

TELEKOM Malaysia: Malaysia\'s Leading Telecommunication Company - Innovating The Business In The Highly Competitive Market
by: Wan Mohamad, Wan Murdani
Published: (2011)

Market analysis on wireless local loop telecommunication of rural in Malaysia / by Tan Kang Yap
by: Tan, Kang Yap
Published: (1995)

Compiling Electronic Shopping Strategy By ES-Test: An Application Of Malaysian Airline Ticket
by: -, Javad Sadeghzadeh Biglari
Published: (2008)

A Case Study On Motorola Malaysia
by: Chin, Gang Wu
Published: (2008)

A Case Study On Kenya Airways
by: Christopher, Ajuga
Published: (2008)

A Case Study Of Huawei Technologies
by: Jingyi, Shi
Published: (2005)

A Case Study Of Jaring, Malaysia
by: Gabu, Almond Alson Mitty
Published: (2006)

Strategy Planning Practices and Performance: A Case Study in Road Transport Department
by: Hafsah, Abdul Aziz
Published: (2011)

A Study Of Service Quality For Passengers Of The Airline Industry
by: Kouhpaie, Mahnoush
Published: (2008)

A Case Study On Iran Air Tours (IRAT)
by: Menhaj, Amir Mohammad
Published: (2008)

Case Study : A Great Recovery Of Malaysia Airlines
by: Abdul Hamid, Azni Syafawati
Published: (2005)

A Case Study Of Singapore Telecom Mobile Pte Limited
by: Goh, Chee Wei
Published: (2005)

A study on safety performance examination of BDC/Kenyalang interchange
by: Imelda, Jelani
Published: (2012)

A study on the popularity of k-pop among teenagers in Malaysia
by: Soo, Yee Jean
Published: (2023)

A study on the interaction of motorcyclists and other road users on roadways
by: Wan Ahmad, Wan Mariati Rohaya
Published: (1995)

Supply chain drivers as a competitive advantage in hospitality company: A case study
by: Xue, Ting Lim, et al.
Published: (2022)

A study on parking space utilization at the International Islamic University Malaysia
by: Kadar Hamsa, Abdul Azeez
Published: (2005)

Korean wave in Malaysia: A study on purchasing behaviour of Malaysian youth
by: Tan, Xuan Ni
Published: (2023)

A Study Of Customer/Passenger Perception On Online Airline Reservation Services In Malaysia
by: Lim, Wai Sheong
Published: (2007)

A study of awareness of cyber scams and cybersecurity among university students in Malaysia
by: Bong, Xu Lin
Published: (2023)

An analytic hierarchy process approach in formulating growth strategy of a port system: A case study of Aceh Port in Indonesia
by: Subhan, Muhammad, et al.
Published: (2010)

A study on problems affecting import movements via full container load (FCL). Case study : Green Peninsula Agencies / Ida Kesumawati Salekan
by: Salekan, Ida Kesumawati
Published: (1997)

An overview of transport strategies in Malaysia
by: Wahab, Ibrahim, et al.
Published: (2016)

A study on urban-rural public bus passengers' demographic and trip characteristics in Peninsular Malaysia
by: Ponrohono, Zakiah, et al.
Published: (2015)

Road safety level : a case study of major road linked Terengganu and Kuantan town
by: Nurul Ain, Che Zakaria
Published: (2010)

Exploring strategies for growth of the Aceh port system: A conceptual framework
by: Subhan, Muhammad, et al.
Published: (2008)

The Revolution Of Mobile Services In Malaysia: A Case Study On AKN Messaging Technologies Berhad (AKN MTECH)
by: Chan, Pey Chiun
Published: (2008)

Satisfaction of E-banking transaction towards international buyers of garment products in Bangladesh: a qualitative study
by: Uddin, Md. Bashir, et al.
Published: (2017)

A Study Of "Low Cost Carriers" (LCC) And Full Service Carriers" (FSC) And The Implementation Of LCC In Iran
by: Sabbaghi, Ali
Published: (2009)

A study of metaverse acceptance among Malaysian undergraduate media students based on the technology acceptance model
by: Sim, Aloysius Jing Xian
Published: (2023)