Market Positioning Strategies At Maxis And Digi: A Comparision Study

In this project, market positioning strategies of two famous companies which offer prepaid services to Malaysian market have been explored and discussed.

Bibliographic Details
Main Author: Sharifi, Alireza
Format: Thesis
Published: 2008
Subjects:
Online Access:http://shdl.mmu.edu.my/1427/
Description
Summary:In this project, market positioning strategies of two famous companies which offer prepaid services to Malaysian market have been explored and discussed.