Online Grocery Shopping: A Consumer Behaviour Perspective
In this study , we will see what are the common factors that empirically influence the buyingbehavior of customers through online click of a mouse as opposed throughthe traditional brick-mortar way.
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1425/ |
| Summary: | In this study , we will see what are the common factors that empirically influence the buyingbehavior of customers through online click of a mouse as opposed throughthe traditional brick-mortar way. |
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