User Acceptance Of Online Auction Among Malaysians

Electronic commerce plays an important role in the area of globalization. Although the usage of online auction is become popular, there is still uncertainty to the factors that drive the adoption of online auctions.

Bibliographic Details
Main Author: Yong, Swee Ling
Format: Thesis
Published: 2008
Subjects:
Online Access:http://shdl.mmu.edu.my/1420/
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author Yong, Swee Ling
author_facet Yong, Swee Ling
author_sort Yong, Swee Ling
building MMU Institutional Repository
collection Online Access
description Electronic commerce plays an important role in the area of globalization. Although the usage of online auction is become popular, there is still uncertainty to the factors that drive the adoption of online auctions.
first_indexed 2025-11-14T18:02:12Z
format Thesis
id mmu-1420
institution Multimedia University
institution_category Local University
last_indexed 2025-11-14T18:02:12Z
publishDate 2008
recordtype eprints
repository_type Digital Repository
spelling mmu-14202010-09-02T00:54:59Z http://shdl.mmu.edu.my/1420/ User Acceptance Of Online Auction Among Malaysians Yong, Swee Ling HF5410-5417.5 Marketing. Distribution of products Electronic commerce plays an important role in the area of globalization. Although the usage of online auction is become popular, there is still uncertainty to the factors that drive the adoption of online auctions. 2008-06 Thesis NonPeerReviewed Yong, Swee Ling (2008) User Acceptance Of Online Auction Among Malaysians. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php
spellingShingle HF5410-5417.5 Marketing. Distribution of products
Yong, Swee Ling
User Acceptance Of Online Auction Among Malaysians
title User Acceptance Of Online Auction Among Malaysians
title_full User Acceptance Of Online Auction Among Malaysians
title_fullStr User Acceptance Of Online Auction Among Malaysians
title_full_unstemmed User Acceptance Of Online Auction Among Malaysians
title_short User Acceptance Of Online Auction Among Malaysians
title_sort user acceptance of online auction among malaysians
topic HF5410-5417.5 Marketing. Distribution of products
url http://shdl.mmu.edu.my/1420/
http://shdl.mmu.edu.my/1420/