The Impact Of CRM On Customer Retention In Malaysia

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The Impact Of CRM On Customer Retention In Malaysia

The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia.

Bibliographic Details
Main Author:	Ghahfarokhi, Akbar Dehghani
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1411/

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