The Impact Of CRM On Customer Retention In Malaysia
The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1411/ |
| _version_ | 1848789780474626048 |
|---|---|
| author | Ghahfarokhi, Akbar Dehghani |
| author_facet | Ghahfarokhi, Akbar Dehghani |
| author_sort | Ghahfarokhi, Akbar Dehghani |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia. |
| first_indexed | 2025-11-14T18:02:10Z |
| format | Thesis |
| id | mmu-1411 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:10Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14112010-09-02T01:01:57Z http://shdl.mmu.edu.my/1411/ The Impact Of CRM On Customer Retention In Malaysia Ghahfarokhi, Akbar Dehghani HF5410-5417.5 Marketing. Distribution of products The purpose of this research is to study Customer Relationship Management process in customer retention in Malaysia. 2007-12 Thesis NonPeerReviewed Ghahfarokhi, Akbar Dehghani (2007) The Impact Of CRM On Customer Retention In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Ghahfarokhi, Akbar Dehghani The Impact Of CRM On Customer Retention In Malaysia |
| title | The Impact Of CRM On Customer Retention In Malaysia |
| title_full | The Impact Of CRM On Customer Retention In Malaysia |
| title_fullStr | The Impact Of CRM On Customer Retention In Malaysia |
| title_full_unstemmed | The Impact Of CRM On Customer Retention In Malaysia |
| title_short | The Impact Of CRM On Customer Retention In Malaysia |
| title_sort | impact of crm on customer retention in malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1411/ http://shdl.mmu.edu.my/1411/ |