A Study Of Service Quality For Passengers Of The Airline Industry

The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers.

Bibliographic Details
Main Author:	Kouhpaie, Mahnoush
Format:	Thesis
Published:	2008
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/1408/

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