A Study Of Service Quality For Passengers Of The Airline Industry
The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1408/ |
| _version_ | 1848789779687145472 |
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| author | Kouhpaie, Mahnoush |
| author_facet | Kouhpaie, Mahnoush |
| author_sort | Kouhpaie, Mahnoush |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers. |
| first_indexed | 2025-11-14T18:02:09Z |
| format | Thesis |
| id | mmu-1408 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:09Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14082010-09-02T01:03:25Z http://shdl.mmu.edu.my/1408/ A Study Of Service Quality For Passengers Of The Airline Industry Kouhpaie, Mahnoush HE Transportation and Communications The primary objective of this study is to develop a reachable, affordable and reliable service strategy (SERQUAL) to upgrade the existing SERQUAL for enhancement of loyalty among the passengers. 2008-12 Thesis NonPeerReviewed Kouhpaie, Mahnoush (2008) A Study Of Service Quality For Passengers Of The Airline Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Kouhpaie, Mahnoush A Study Of Service Quality For Passengers Of The Airline Industry |
| title | A Study Of Service Quality For Passengers Of The Airline Industry |
| title_full | A Study Of Service Quality For Passengers Of The Airline Industry |
| title_fullStr | A Study Of Service Quality For Passengers Of The Airline Industry |
| title_full_unstemmed | A Study Of Service Quality For Passengers Of The Airline Industry |
| title_short | A Study Of Service Quality For Passengers Of The Airline Industry |
| title_sort | study of service quality for passengers of the airline industry |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/1408/ http://shdl.mmu.edu.my/1408/ |