Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective

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Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective

The purpose of this research project is to gain a deeper understanding of the marketing positioning for cosmetics products companies. In order to achieve the purpose, 4 research questions have been stated; what is the meaning of cosmetics product, what is consumer buying behaviour, what is marketing...

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Bibliographic Details
Main Author:	Poori, Raena
Format:	Thesis
Published:	2008
Subjects:	RA421-790.95 Public health. Hygiene. Preventive medicine
Online Access:	http://shdl.mmu.edu.my/1404/

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