Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective
The purpose of this research project is to gain a deeper understanding of the marketing positioning for cosmetics products companies. In order to achieve the purpose, 4 research questions have been stated; what is the meaning of cosmetics product, what is consumer buying behaviour, what is marketing...
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1404/ |
| _version_ | 1848789778599772160 |
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| author | Poori, Raena |
| author_facet | Poori, Raena |
| author_sort | Poori, Raena |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of this research project is to gain a deeper understanding of the marketing positioning for cosmetics products companies. In order to achieve the purpose, 4 research questions have been stated; what is the meaning of cosmetics product, what is consumer buying behaviour, what is marketing strategy, and who are teenagers. |
| first_indexed | 2025-11-14T18:02:08Z |
| format | Thesis |
| id | mmu-1404 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:08Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14042010-09-02T01:13:45Z http://shdl.mmu.edu.my/1404/ Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective Poori, Raena RA421-790.95 Public health. Hygiene. Preventive medicine The purpose of this research project is to gain a deeper understanding of the marketing positioning for cosmetics products companies. In order to achieve the purpose, 4 research questions have been stated; what is the meaning of cosmetics product, what is consumer buying behaviour, what is marketing strategy, and who are teenagers. 2008-12 Thesis NonPeerReviewed Poori, Raena (2008) Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | RA421-790.95 Public health. Hygiene. Preventive medicine Poori, Raena Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective |
| title | Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective |
| title_full | Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective |
| title_fullStr | Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective |
| title_full_unstemmed | Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective |
| title_short | Product Positioning For Teenagers In The Cosmetic Market: A Study From The Malaysian Perspective |
| title_sort | product positioning for teenagers in the cosmetic market: a study from the malaysian perspective |
| topic | RA421-790.95 Public health. Hygiene. Preventive medicine |
| url | http://shdl.mmu.edu.my/1404/ http://shdl.mmu.edu.my/1404/ |