A Case Study Of CIMB Bank : The Merger Between Bumiputra- Commerce Holding Berhad (BCHB) And Southern Bank

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A Case Study Of CIMB Bank : The Merger Between Bumiputra- Commerce Holding Berhad (BCHB) And Southern Bank

The case study highlights BCHB's strong intension to find a strategic fit in its mission, vision and objective to become a universal bank and Southern Bank, which strength is in the retail banking is the most suitable partner to strengthen BCHB's consumer banking business to complement its...

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Bibliographic Details
Main Author:	Quah, Choon Leong
Format:	Thesis
Published:	2009
Subjects:	HG1710 Electronic Funds Transfers
Online Access:	http://shdl.mmu.edu.my/1401/

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