Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia
According to pharmaceutical industry estimates, a company's biggest investment in this industry is its sales force. Although the correlation of pharmaceutical sales and the sales force activities is widely studied, with the recent extensive stidies of SFE (Sales Force Effectiveness) and SFA (Sa...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1400/ |
| _version_ | 1848789777438998528 |
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| author | Lim, Kean Hoe |
| author_facet | Lim, Kean Hoe |
| author_sort | Lim, Kean Hoe |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | According to pharmaceutical industry estimates, a company's biggest investment in this industry is its sales force. Although the correlation of pharmaceutical sales and the sales force activities is widely studied, with the recent extensive stidies of SFE (Sales Force Effectiveness) and SFA (Sales Force Automation), suggesting companies should invest heavily on SFA system or look in to training to improve SFE, which are focused heavily on Qualitative Aspects. |
| first_indexed | 2025-11-14T18:02:07Z |
| format | Thesis |
| id | mmu-1400 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:07Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-14002010-09-02T01:18:01Z http://shdl.mmu.edu.my/1400/ Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia Lim, Kean Hoe HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades According to pharmaceutical industry estimates, a company's biggest investment in this industry is its sales force. Although the correlation of pharmaceutical sales and the sales force activities is widely studied, with the recent extensive stidies of SFE (Sales Force Effectiveness) and SFA (Sales Force Automation), suggesting companies should invest heavily on SFA system or look in to training to improve SFE, which are focused heavily on Qualitative Aspects. 2008-12 Thesis NonPeerReviewed Lim, Kean Hoe (2008) Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Lim, Kean Hoe Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia |
| title | Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia |
| title_full | Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia |
| title_fullStr | Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia |
| title_full_unstemmed | Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia |
| title_short | Sales Performance Optimization: Information Technology Impact Over Sales Force Effectiveness (SFE) In Pharmaceutical Industry Malaysia |
| title_sort | sales performance optimization: information technology impact over sales force effectiveness (sfe) in pharmaceutical industry malaysia |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | http://shdl.mmu.edu.my/1400/ http://shdl.mmu.edu.my/1400/ |