MISC Berhad: Investable Growth With The Blue Ocean Strategy
MISC Berhad MISC), a subsidiary of Petrolium Nasional Berhad (Petronas), was established in 1968 and is the leading international shipping line of Malaysia. The principal business of MISC Berhad consists of ship-owning, ship management, maritime transportation services. The study on the blue ocean s...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1399/ |
| _version_ | 1848789777159028736 |
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| author | Loh, Chee Can |
| author_facet | Loh, Chee Can |
| author_sort | Loh, Chee Can |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | MISC Berhad MISC), a subsidiary of Petrolium Nasional Berhad (Petronas), was established in 1968 and is the leading international shipping line of Malaysia. The principal business of MISC Berhad consists of ship-owning, ship management, maritime transportation services. The study on the blue ocean strategies provide a systematic approach in creating an uncontested market space and making the value innovation to MISC Berhad journey to becoming 'the preferred provider of world-class maritime transportation and logistics services", on its three core pillars of global energy shipping, capability driven heavy engineering services and ASEAN centric logistics services. |
| first_indexed | 2025-11-14T18:02:06Z |
| format | Thesis |
| id | mmu-1399 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:06Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13992010-09-02T01:19:55Z http://shdl.mmu.edu.my/1399/ MISC Berhad: Investable Growth With The Blue Ocean Strategy Loh, Chee Can HE Transportation and Communications MISC Berhad MISC), a subsidiary of Petrolium Nasional Berhad (Petronas), was established in 1968 and is the leading international shipping line of Malaysia. The principal business of MISC Berhad consists of ship-owning, ship management, maritime transportation services. The study on the blue ocean strategies provide a systematic approach in creating an uncontested market space and making the value innovation to MISC Berhad journey to becoming 'the preferred provider of world-class maritime transportation and logistics services", on its three core pillars of global energy shipping, capability driven heavy engineering services and ASEAN centric logistics services. 2008-11 Thesis NonPeerReviewed Loh, Chee Can (2008) MISC Berhad: Investable Growth With The Blue Ocean Strategy. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Loh, Chee Can MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title | MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_full | MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_fullStr | MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_full_unstemmed | MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_short | MISC Berhad: Investable Growth With The Blue Ocean Strategy |
| title_sort | misc berhad: investable growth with the blue ocean strategy |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/1399/ http://shdl.mmu.edu.my/1399/ |