MISC Berhad: Investable Growth With The Blue Ocean Strategy
MISC Berhad MISC), a subsidiary of Petrolium Nasional Berhad (Petronas), was established in 1968 and is the leading international shipping line of Malaysia. The principal business of MISC Berhad consists of ship-owning, ship management, maritime transportation services. The study on the blue ocean s...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/1399/ |
| Summary: | MISC Berhad MISC), a subsidiary of Petrolium Nasional Berhad (Petronas), was established in 1968 and is the leading international shipping line of Malaysia. The principal business of MISC Berhad consists of ship-owning, ship management, maritime transportation services. The study on the blue ocean strategies provide a systematic approach in creating an uncontested market space and making the value innovation to MISC Berhad journey to becoming 'the preferred provider of world-class maritime transportation and logistics services", on its three core pillars of global energy shipping, capability driven heavy engineering services and ASEAN centric logistics services. |
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