An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations

The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation.

Bibliographic Details
Main Author:	Lynn, Lim
Format:	Thesis
Published:	2008
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1387/

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