An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/1387/ |
| _version_ | 1848789773640007680 |
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| author | Lynn, Lim |
| author_facet | Lynn, Lim |
| author_sort | Lynn, Lim |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation. |
| first_indexed | 2025-11-14T18:02:03Z |
| format | Thesis |
| id | mmu-1387 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:03Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13872010-09-02T06:07:25Z http://shdl.mmu.edu.my/1387/ An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations Lynn, Lim HF5410-5417.5 Marketing. Distribution of products The intention of this paper has been to investigate and understand consumer evaluations on the demand toward brand imitations in the Malaysian context. The discussion is delimited to consumer products of imitation. 2008-12 Thesis NonPeerReviewed Lynn, Lim (2008) An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Lynn, Lim An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
| title | An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
| title_full | An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
| title_fullStr | An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
| title_full_unstemmed | An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
| title_short | An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations |
| title_sort | investigation of consumer misdemeanour: consumer evaluations of brand imitations |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1387/ http://shdl.mmu.edu.my/1387/ |