Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences

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Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences

This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marke...

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Bibliographic Details
Main Author:	Loo, Mark Kam Loon
Format:	Thesis
Published:	2007
Subjects:	HD Industries. Land use. Labor
Online Access:	http://shdl.mmu.edu.my/1376/

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