Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences
This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marke...
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| Format: | Thesis |
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2007
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| Online Access: | http://shdl.mmu.edu.my/1376/ |
| _version_ | 1848789770334896128 |
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| author | Loo, Mark Kam Loon |
| author_facet | Loo, Mark Kam Loon |
| author_sort | Loo, Mark Kam Loon |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marketing effectiveness by heeding two critical findings: (1) improve marketing effortsat the Purchase buy stage, the only buy stage found to influence Loyalty significantly, and (2) enhance e-commerce, identified as a significant influencer at the Search and Post Purchase buy stages. |
| first_indexed | 2025-11-14T18:02:00Z |
| format | Thesis |
| id | mmu-1376 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:02:00Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13762010-09-02T06:12:23Z http://shdl.mmu.edu.my/1376/ Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences Loo, Mark Kam Loon HD Industries. Land use. Labor This research shows that maangers can exploit this comprehensive antecedents-dimensions-consequences framework to influence the buying process more effectively. They can incorporate the identified significant variables at each buy stage to influence decision making. They can raise the level of marketing effectiveness by heeding two critical findings: (1) improve marketing effortsat the Purchase buy stage, the only buy stage found to influence Loyalty significantly, and (2) enhance e-commerce, identified as a significant influencer at the Search and Post Purchase buy stages. 2007-05 Thesis NonPeerReviewed Loo, Mark Kam Loon (2007) Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences. PhD thesis, Multimedia University. http://myto.perpun.net.my/metoalogin/logina.php |
| spellingShingle | HD Industries. Land use. Labor Loo, Mark Kam Loon Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
| title | Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
| title_full | Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
| title_fullStr | Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
| title_full_unstemmed | Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
| title_short | Influencing Organisational Buying Process: Antecedents, Dimensions And Consequences |
| title_sort | influencing organisational buying process: antecedents, dimensions and consequences |
| topic | HD Industries. Land use. Labor |
| url | http://shdl.mmu.edu.my/1376/ http://shdl.mmu.edu.my/1376/ |