CRM Strategies In MSC Status Companies

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CRM Strategies In MSC Status Companies

The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems.

Bibliographic Details
Main Author:	Zafar, Mohammad Afnan
Format:	Thesis
Published:	2007
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/1364/

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