CRM Strategies In MSC Status Companies
The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2007
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| Online Access: | http://shdl.mmu.edu.my/1364/ |
| _version_ | 1848789767061241856 |
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| author | Zafar, Mohammad Afnan |
| author_facet | Zafar, Mohammad Afnan |
| author_sort | Zafar, Mohammad Afnan |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems. |
| first_indexed | 2025-11-14T18:01:57Z |
| format | Thesis |
| id | mmu-1364 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:01:57Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-13642010-09-02T06:16:24Z http://shdl.mmu.edu.my/1364/ CRM Strategies In MSC Status Companies Zafar, Mohammad Afnan HF5410-5417.5 Marketing. Distribution of products The aim of this study is to investigate the current situation of overall CRM strategies and CRM usability and success or failure cases and the main reasons for failure among the Malaysian market based on the MSc status companies with comparison with the global status of the CRM systems. 2007-12 Thesis NonPeerReviewed Zafar, Mohammad Afnan (2007) CRM Strategies In MSC Status Companies. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Zafar, Mohammad Afnan CRM Strategies In MSC Status Companies |
| title | CRM Strategies In MSC Status Companies |
| title_full | CRM Strategies In MSC Status Companies |
| title_fullStr | CRM Strategies In MSC Status Companies |
| title_full_unstemmed | CRM Strategies In MSC Status Companies |
| title_short | CRM Strategies In MSC Status Companies |
| title_sort | crm strategies in msc status companies |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/1364/ http://shdl.mmu.edu.my/1364/ |